This year’s “11.11” and double -handed are the nation -to -be -nation online shopping carnival, and major e -commerce companies quickly exposed everyone’s “chopping hands”. What is worth buying (smzdm.com) as a neutral consumer decision -making platform also announced the data on the station. This year’s “11.11” pre -sale accounted for a larger proportion, and the gameplay is more diverse. Consumers have more enough time to choose and purchase goods, so that the “11.11” record of major e -commerce companies will be higher. How much do you contribute to this year’s “11.11”? Let’s take a look at this inventory of this battle.

On the day of “11.11” this year, what is worth buying reached 11996214 times. The user broke the news of 69%compared to the same period last year. 13 hours and 14 minutes are the same as last year.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

Throughout the industry trend, this year coincides with the tenth anniversary of the “11.11”. Tmall uses the “10th Anniversary of the Global Carnival” as Slogan, which involves clothing, home appliances, 3C digital and maternal and infants. JD.com uses “11.11 JD Global Good Things Festival-Good Things Fun JD.com” as Slogan, focusing on fashion home, electronic entertainment, global purchase and rapid disappearance. In addition, Suning Tesco main home appliances, home appliances, communication national carnival and supermarkets are 50 % off; NetEase Koala’s main baby, health care, beauty, and home care; social e -commerce black horse Pinduoduo will start warm -up carnival from October 28 , “11.11” ushered in the climax of a subversion night on the same day, and opened a surprise return on the 12th to 16th; Gome uses “Gome 11.11 high quality and low price” as Slogan, focusing on 3C cool play, department store supermarket carnival, kitchen and bathroom life and furniture Huanxin, eventually ushered in an outbreak from November 9th to 11th.

The sales of key categories such as 3C Digital and Fast Conditions have grown rapidly: Among the 3C digital categories, Apple, Xiaomi, and Huawei are the most loved by consumers; Qingfeng, Younijia, and Moutai are the most popular fast -moving consumer brands; Uniqlo, Nike, Inman, Inman It performs well in clothing categories; in the category of home appliances, Xiaomi, Panasonic, and Midea have become the leaders of this category.

Due to the different living habits and methods of different regions, the product categories of “chop” by the friends in different places are also different: Valuable friends from Wuhai, Inner Mongolia are most concerned about book and audio -visual categories; Love beauty, so one care of the makeup categories is the first; the value friends from Shizuishan, Ningxia are most concerned about mobile phones; Valuable friends from Tongren, Guizhou are most concerned about computer digital categories; Valuable friends from Daxing’an Ridge, Heilongjiang most like to drink; Valuable friends from Shanghai like to travel; Valuable friends from Chu Xiong, Yunnan are most concerned about car consumer.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

Valuable friends at different ages also present obvious consumption characteristics: young friends aged 18-24 are more interested in value and clothing; , Construct a warm little home; middle-aged friends aged 35-44 care about the quality of life, pay attention to health care, and pay most attention to food care, car consumption and home cleaning.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

Consumption characteristics are more significant in the differences between men and women: Of course, male and female friends are of course indispensable for computer digital. They also pay attention to maternal and infant products and daily department stores. In addition to studying computer digital interests, they are also competent dads; women value Following the natural clothing and bags, we also pay more attention to home appliances and financial management, and grasp the general direction of the family.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

What is worth buying, of course, during the “11.11” period, it is indispensable for strange things and high -end shows. This year’s wonderful things have achieved a variety of innovations from different user needs: Baizhen fresh Siamese crocodile weighing 20 pounds cannot be used as pets; the old godmother and men have launched a joint customized gift box, ” What kind of spark will the National Goddess “otaku Bible” wipe out? Only women are worn by women? Men’s pantyhose breaks your cognition; Xidajiazheng Zongzong Chaoshan hand beef balls are delicious and chewy, Q can not be stuffed with teeth, 1 ton is installed.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

The price war is no longer effective, “11.11” shopping has gradually become high -end quality: Kudman handmade custom Dragon Timetan nine -day ax, which has been sold out, and has been sold out because it is the full -time master Stanfan Albert’s whole. Handmade, exquisite and sharp, and wild; 1.74 million private islands -Maldives Fei Nuo is the outdoor paradise on 12 hectares; The box, only 3 pieces in the world, provides a lifelong VIP service; and the special version of the Sennhei Sel 1 static headset, which is nearly 140,000 cheaper than usual, is still as high as 970,000, 88VIP exclusive noble headphones.

How can “11.11” the most attractive coupon for buying and buying? During the “11.11” period, a total of 5.2 million red envelopes were received, an increase of 329%over last year; the “11.11” coupons received a total of 510,000 coupons on the day, an increase of 240%over last year, all of which set new records.

什么值得买“11.11”战报:全民剁手助力品牌再创佳绩

After the “11.11” every year, many people will find that they have bought too much, and they are not available. What is worth buying and hope to help everyone make shopping decisions and help everyone to save time and effort. What are the above is worth buying this year’s “11.11” battle. How much do you “chop” this year?