At the end of the Paris fashion week, the cross-border designer Leihana (Rihanna) took a new season of FENTY X PUMA to come …

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

The autumn and winter series rihanna learned inspiration from the University of the University, lay the show into the FENTY University, treat the desk as a T station, creating the epitome of the classic American campus. Plate short skirt, plaid vest, sports sweater, etc., the avant-garde is young, and it is true to create a bad girl style.

The last big BOSS shines with a “bad student”, yes, this is very rihanna!

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

In fact, since 2014, PUMA has begun to cooperate with Rihanna, because there is a well-known big name before the time, then there is new balance, the next day, in the absence of the Puma, the road to Sakura that is

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

celebrity effect

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

And the choice of Rihanna as a brand creative director fully explained this.

But why choose Rihana? Let’s take a look at the fashion resume of the day: She is the seat of the fashion Zhou Da-style show, and the frequent visitor “Vouge” is more honored in 2014.

CFDA fashion

prize. In addition, Rihanna is not allowed to be involved in design, 2011 with

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Armani Jeans

Cross-border design of jewelry; 2013

Mac

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Cooperative design make-up; 2015 with NBA Socks Sponsored

Stance

Cooperate design socks; there is even your own fashion brand on the day.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

The old lady is so cow!

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

And in fact, PUMA’s choice is really not wrong. After the cooperation with PUMA from Rihanna, the first pair of shoes design made this brand of footwear increased by 11%. According to PUMA 2015, the data pointed out that Rihanna designed the first pair of shoes to detonate women’s clothing. Business, bring

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

360 million

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

The pound revenue, which also opened the clothing circle that allowed PUMA to be involved in sports and casual.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Let’s talk about the explosion of the spending in Rihana, which is perfect to explain what is called “”

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Today, you love to buy, I don’t buy it, I will not buy you money tomorrow.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

“.

Puma Suede Creepers × Rihanna

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

This shoe is said to be sold in North America. 2016 is also selected as “Shoe of the Year” by Footwear News.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Before this shoe sold, Rihanna also specially invited to come from self-friendly friends, music producer Travis Scott took pictures of the image, and it was considerable attention to this series.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

This shoe is not only loved by the public, but many of the tide stars have also put it on their feet.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Puma Basket Heart

After released the classic small white shoes of the PUMA Basket Heart series, the Macaron colored colors have been added recently, and the whole style is more girl, which is simply poked into all the girl’s atrium.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Gring the silk textured bow to the shoes, build a personality mix, pink full of teenagers.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

This price is $ 99.9, and it has not been on the country. The favorite sisters can buy or find familiar friends on the score of Hai Tao website, but reminding a true super difficult buy.

Puma x fenty

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Puma and Rihanna collaborate FENTY series fried chicken teenagers, from high heels, casual shoes, even to slippers, are well seen.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Olive is also a big written fashion.

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Slippers don’t go, styles and colors are beautiful, pink and olive green two prices are $ 90 and $ 160, for ordinary office workers, the price is a bit unhappy.

All in all, PUMA changed one of the important reasons, which dared to integrate into popular elements in classic models, rather than a flavor, and Rihana as creative director is definitely the biggest hero.

Finally, I want to ask little cute.

Such

PUMA

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Do you like it? Will you pick your hand?

每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

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每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

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每次上线都能被秒光,在蕾哈娜手上的PUMA为什么这么牛?

Gring the silk textured bow to the shoes, build a personality mix, pink full of teenagers.