Li Ning, Anta, Hong Xingrk, pull back … National tide shoes boots are getting popularity of young people. Only 2021, Xiaohong Book Community “National Tide” “National Products” two keyword search quantities, rose 199% and 137% from the same period last year.
So, is the national tide shoes really can be better than foreign brands? How is the brand performance?
In November 2021, “consumers reported” organized the state, the provincial municipal market supervision and administration (formerly and commercial and Quality Supervision Bureau) on the sampling of footwear products in 2019 to 2021.
The results show that the country and provincial regulatory authorities have found a total of 2865 batches of footwear for nearly three years, which is more prominent, including identification, abrasion resistance, color fastness, and folding performance.
Panasonic, Zara, H & M and other big brands “do not meet the standard black list”.
It is worth mentioning that in the statistics of the inspection,
Li Ning, Anta, Tete, Peak and other national tide products are not inferior to Nike, Adidas, Converse and other foreign big names.
The Chinese people don’t have to be self-purple, and the quality of domestic products is stroning and surpassing international standards!
Li Ning, Hong Xingrk, Anta and other countries are not better than foreign countries
China’s consumption is in the rapid rise, shoes as an important carrier of cultural products and “surrounding”, facilitating and play, always being favored and welcoming the trend culture.
More than the shoes, according to function, can be divided into running shoes, casual shoes, basketball shoes, shoes, net shoes, badminton shoes, off-road shoes, hiking shoes, trace shoes, etc., can also be divided into parts, such as running shoes can be divided into light Quality running shoes, shock absorbing shoes, etc.
Sampling data shows that in 2019 and 2021, the national and provincial regulatory authorities (Market Supervision Authority) had a total of 10012 batches of footwear, which found 2865 batches of footwear did not meet the standard, and the standard ratio was 71.5%.
More known brands have no standard,
Including H & M, ZARA, Converse, Yassery, New Balance, Nike and other famous brands.
Li Ning, Anta, Tebe, Peak and other national tide brands have no one case of detection in the three-year sampling, with a standard ratio of up to 100%.
For example, Li Ning, light sports shoes, shock absorption running shoes, casual shoes, badminton training shoes, children’s shoes and other products have been drawn by 33 batches of the national regulatory authorities; all the standards are reached; Anta is sicking more, 127 batches were taken inspected, Sampling 93 batches, 100% of the standard. The national tide brand is not inferior to Nike, Adidas, Converse and other foreign big names!
The national tide is not limited to the new trend design, and China’s culture, technology and quality behind the products. Sampling data shows that Chinese national tide strength is not weak in foreign big names.
H & M, ZARA sampling bottom, quality is worrying
ZARA, H & M two brands are poor in the sampling inspection
In the three-year sampling rate, the standard ratio is only 59% and 53%, and the quality is worrying. These two brands were sampled for 27 batches, 19 batches, no batch batch of up to 11 batches and 9 batches.
Among them, 11 batches of “Zara” produced by Zara Commercial (Beijing) Co., Ltd. were detected.
Specifically, in 2019, the Guangzhou Market Supervision Bureau examined 1 batch. In 2020, the Fuzhou Market Supervision Bureau examined 1 batch. In 2021, the Hangzhou Market Supervision Bureau detected 2 batches, 2020 Shanghai Hongkou District Market Supervision 8 batches were detected. It involves the product for men’s shoes, women’s shoes and children’s sandals, and does not meet the standard indicators involve identification, adductable performance and outer strength.
“H & M” Nominal Production Unit Hayen Smorres (Shanghai) Commercial Co., Ltd. is also a production enterprise that is not up to date in the sampling inspection, and 9 batches are not met.
Specific as follows: 2020 Shanghai Market Supervision Bureau detected 1 batch of no standards, 2021 Hangzhou Market Supervision Bureau inspected 4 batches, 2021 Guangdong Provincial Market Supervision Bureau detected 3 batches, 2021 The Hunan Provincial Market Supervision Bureau examined 1 batch of no standards. The non-proportion indicator involves the logo, the ability to compete, and friction.
It can be seen that the fast fashion brand is always spitting quality, not just a consumer’s stereotype impression.
In addition to H & M, ZARA, Converse, Yassea, New Balance, Nike and other well-known brand shoe boots are also detected, and there is no longer one by one, and it will be described.
Identification, wear resistance, color fastness is “not reaches the standard hiking area”
Why is these big brands so many batches? What indicators involved?
According to the sampling data,
Identification, wear resistance, friction fastness, folding resistance, phthalate
The indicators are not outstanding.
1515 batches do not meet the standard, accounting for 43.1%, which is the most prone to the standard in all sampling inspections. The logo (knowledge) does not meet the requirements, mainly reflected in the internal packaging (including tag) without shoes, item number, production date, corporate name, three packs of provisions. Standards, footwear goods or packaging (including tag) should be labeled product name, shoes, materials, origin, corporate name and contact information, three guarantees, implementation standard number, production date, color, item number, quality level, etc. content.
Lack of these important product information and judgment, will cause merchants to charge, mislead consumers, use and maintenance.
, 303 batches do not meet the standard, accounting for 8.6%. Wear-resistant performance is an important indicator for assessing the wear resistance of sole material, which directly affects the degree of weighing of the shoes. The better the wear resistance, the more wearing the shoes. Take a tourism shoes as an example, standard regulations, the abrasion resistance of the outer bottom after the sample test should be less than or equal to 12.0 mm.
Possible cause of wear resistance is not up to standard: Sole material is too soft, the raw material ratio of the sole does not meet the requirements or the degree of vulcanization is not enough, and excess filler and impurities are added.
Lining and inner mat friction fastness
262 batches do not meet the standard, accounting for 7.5%. Lining and inner maturing fastness refers to the properties of the staining lining and inner mat to maintain its original color during use.
The shoes with poor and inner maturing fastness are experienced in the use of friction, dye is easy to take and fade, which not only affects beauty, but also easy to staple socks, and even fall-off dyes may enter the human body, harmful through the skin. healthy. The reason for this project is mainly due to the use of inferior dyes during the dyeing, and the water washing is not sufficiently or after staining.
239 batches do not meet the standard, accounting for 6.8%. Folding performance is one of the main indicators in the inside of the shoe, and it is easy to break whether it is easy to break, whether the bellows are prone to cracking, and directly affect the life. For example, the bottom wall is required, the bottom, the sole opening is ≤5.0mm, the crack in the bottom of the bottom should not exceed 3, and the maximum crack length is ≤5.0mm, the sole must not appear.
Folding performance is not up to standard, it is prone to sole breaks, hobs, homogeneous or homogeneous, and bottom wall opening.
There may be three main reasons why the ability to do not meet the standard: First, there are too many fillers in the underlying production process, the rubber content is low, causing the outer bottom of the rubber to become brittle, and the toughness is less easy to crack; the second is to bond the bond Non-prison, it may be used in poor quality adhesive or adhesive binding process, causing a reflexive portion to open the glue; three, the existence of defects in the outer floor pattern, and the stress concentration causes the outermost destruction.
(1) Sign. Identification, the label problem is that the maximum number of batches cannot be achieved in this sampling. First check the packaging bag and shoes, try to choose a fully equipped commodity; after viewing the shoes and shoe type marked on the shoes and the box, it is clear whether it is compliant with your own requirements. Or do not buy as much as possible.
(2) odor. You first smell the taste of the shoes when you purchase, if the irritating smell is very serious, maybe formaldehyde, VOC, etc. Try to purchase some shoes without odorless or less odor.
(3) Quality. The shoes can be placed flat on the countertop, observed two shoes, compared from the same part of the color, pattern, fluff, etc. Feel the flexibility and elasticity and non-deformation of the upper. You can also try on, after all, a “well-known actor” said that the shoes are unfained, only the feet know.
The trend page is being reopened, from Li Ningdending, the consumer floods into Hongxinglike live broadcast, from the self-consciousness of the brand, to the consumers’ enthusiastic sought after, the national tide is ushered in the best era, open new One page.
[Special Statement]: The original data used in this article is from authoritative official websites, and the data objective is real. If the relevant sampling results are verified by the relevant departments of the government and confirmed the facts after verification, please contact this journal in time.