New tea drinking water and emoticons are out of circles. You are fine. Are you okay? | Treasure ingredients

Both Qingmei has signs of attention in the industry and consumers, but this culture and flavor coexist, and the value of ingredients with highly playability has not been fully developed. So, is it possible for Qingmei to be the next ingredient to be exploded?

Text: Giselle yin

Source: FOODAILY Daily Food (ID: FOODAILY)

When it comes to the hot stems of the Internet in recent months, I have to mention the early -time food advertisements. Now, the high penetration rate of the slippery Meimei emoticon package “You’re okay”?

At the same time, among the new tea drinks that frequently brought fire niche fruits, Qingmei has appeared more than once this year. In addition to the recently -named bottle drinks of Ximei and Menghua Lu, the green plums and high mountain cloud fog juice tea, COCO also launched four new products: green plum bubbles, green plum boiled wine, green plum beauty, green plum green tea. Mei Drunk Oolong and Crispy Kumza Tea, the milk tea brand located in Nanjing is thirsty and launched the green plum osmanthus brew, while the Qinghuan in Shenzhen has a positioning of “the first domestic green plum tea drink” …

Picture source: Weibo@图片 图片, Xiaohongshu @Coco can, Xiaohongshu@图片 图片 图片

It can be fresh, strong, sweet, mellow, sweet and sour, unique, and the original green plum planting in China has a history of more than 3,000 years. The green plum production area is widely distributed in China. The characteristics and flavors of different places and varieties are different, and they are also eaten by Chinese people who love to eat.

Eating raw, brewing, cooking vegetables, making sauce, making tea, making honey, making desserts … The green plums harvested in the late spring and early summer were left in the Chinese poetry and songs, and they were also left in the bottle of the Chinese people. In the can.

According to Foodaily’s global observation and research, in addition to China, after being introduced from China 1500 years ago, Qingmei has developed a unique plum food culture.

Traditional craftsmanship coexist with innovation, rich in products with plums as raw materials, and is common on the market, which can be seen all year round.

So, as a traditional ingredient, why can plums form a unique food culture in Japan, which has extensively penetrated into the public’s daily life and is inherited? What product forms and ideas have been developed so far? As a country of origin of Qingmei, what is the current status of China’s raw materials in Qingmei? What are the opportunities?

01

Drifting across the sea to take root,

How does Qingmei develop into classic ingredients?

Poetry writing flowers, medicinal medication, green plums penetrated into the public life

As early as 2000 years ago, the “Shennong Materia Medica” recorded the medicinal value of Qingmei. The ancients found that Qingmei could be used to provide sour flavor and flavor, but also had good use of fitness and such as health and cough and digestion. As a result, Qingmei became the ingredients of dual -use food and drugs. Plum trees and plum blossoms became common in Chinese ancient poetry.

Picture source: ト :

The “plum” in ancient Chinese poems also affects Japan. It is said that in the era of flying birds (about 700 AD), the medicinal black octopus processed by Qingmei was passed to Japan and is still used in Japanese medicine in Japan.

In the Nara period of Japan, the Chinese poems “懐 藻 藻” was born due to the influence of the six dynasties and early Tang poems, and the earliest “plum” in Japanese literature appeared in this poem concentration. During this period, Qingmei has been eaten as raw fruits like peaches, pear and other fruits. Watching plum blossoms is also an elegant thing. In the well -known Japanese poetry collection “Wan Ye Ji”, there are even 118 plum blossoms about plum blossoms. Harmony.

Since then, as more and more people have learned about the effectiveness of Qingmei, as the current salt plums of the stems of plums, they have begun to eat as easy to save foods and medicinal foods. However, until the Edo period, this kind of plum products also mainly appeared on the tables of nobles and samurai, or they were consumed as soldiers to resist fatigue and meals during the war.

During the Edo period, Menggan began to appear on the table of ordinary people. There was a sip of selling plums in the town. Perilla pickled plum dried began to become popular. The methods of pickled plums such as sugar -stained man -dew plum also appeared in this era.

At the same time, with the development and spread of herbal medicine, the efficacy of plums has become widely known, and the plum essence made of plum juice has also appeared in this period, becoming a medicinal recipe for the commonly prepared home.

In 1962, the self -brewed liquor lifted the ban, and the output of Qingmei ushered in the first growth period

Since the Edo period, Meijiu, as a method of preserving green plums, has been applied by the public in daily life. In the late Edo period, at that time, the green plum fruit farmers would also sell plum wine.

However, in the late Meiji period, the wine tax law promulgated by Japan banned all their own brewing behaviors. It was not until the wine tax law was revised in 1962, and it was lifted by self -brewing. The production of green plums has increased.

Image source: pr times

With the increase in demand for green plums,

Concentration trends have begun to have scattered green plums in Japan.

At that time, Shuimao, who was the main producing area of ​​Qingmei in 1970, was pointed out that the concentration of fruit trees planting area was low, and there was a highly distributed planting area with high distribution of concentration in Golshan County, Gunma County, Tokushima Prefecture, and Fujing County, which was easier to achieve scale. Production, therefore became the first object of agricultural structure improvement. It adopted measures such as introducing modern agricultural facilities and improving the production system.

With the improvement of agricultural infrastructure, the improvement of agricultural production conditions, and the implementation of measures such as higher and more stable varieties,

The place of origin began to develop into intensive agriculture, which also laid the foundation for the later development of the Plum origin.

In the 1980s, the output of Qingmei ushered in the second period of growth.

From the second half of 1980 to the 1990s, with

The pursuit of natural food and healthy food, as well as the development of the catering industry

The demand for plums has increased, and Qingmei ushered in the second period of growth.

In addition, the crispy plum “カ リ カ リ” developed by the Qingmei processing producers in Qunma County (1971), and the catfish plums (1974), Weimei (1977) developed by the producers in Wheeshan County (1974), etc. quilt

New products collectively referred to as “seasoning plums” are also an epoch -making existence in this period.

Image source: Heshan 観 Formula 観 サ イ ト

During the second growth period, the planting area of ​​plums across Japan also increased with, of which the planting area of ​​Wakushan County increased the most prominent, much higher than other counties, and the planting area in other counties did not increase.

Since then,

Although the origin of Japanese plums all over the country, it has formed a pattern of concentration of Katshan Prefecture.

Since its development, other places have still overwhelmed competitive advantages compared to other places. Since 1965, its green plum harvest has been the first in the country, accounting for more than 50%of the country’s output.

The products with green plums as raw materials or flavors, in addition to traditional pickled plums and plum wine, have now covered multiple categories such as drinks, snacks, desserts, condiments, etc., which are loved by consumers.

02

Meizi wine or alcoholic drink?

How many ways to drink a plum?

Among the green plum processing products, plum wine is the oldest drink. From the initial mainly used to preserve the spread of plums to the upsurge of the liquor from the wine, plum wine has become one of the most familiar wines of the Japanese people.

According to survey data from the Ministry of Agriculture and Forestry and Aquatic Products, 69%of Japan’s green plums were used to produce plums and pickled plums in 2018, and 10%of plums were used to make drinks such as plum wine. In order to give full play to the charm of Qingmei, wineries and beverage vendors also played flowers.

Seeing varieties, looking at the year, looking at base wine … There is always a plum wine suitable for you

The most basic method of plum wine is to wash, dry, and get the pipes, and then put the raw materials into the disinfection container by layer of green plums and a layer of green sugar, and finally pour in shochu (coravily) to seal. Next, just give all changes to time.

With the popularity of the plums, there have been long -long plum growers to start making plum wines for sale. Today, the small and medium -sized wineries in Japan from all over the place of green plums from all over the place to the leading wine company to participate in the plum market, as well as rich green plum varieties, everyone

From the four elements of plum, base wine, time, and sugar, they jointly created the diversity of plum wine.

Variety difference

For plum wine, Qingmei itself is of course one of the most critical raw materials that determine the taste of the product. Therefore, plum varieties and maturity are one of the directions for the differentiation of plum wine.

For example, in the description of many plum wine products, the name of “South Gao Mei”, the most famous variety of Wheeshan County, can often be seen. Baigata Mei in Gunma County, Aomori Prefecture and Nagano Prefecture have more planted plums, Nara County, Tokushima Prefecture, and Daxian County. Essence

The winery in Baishan City, Ishikawa Prefecture, made the “Red Live” Kaga wine with the rare variety of Hokuriku specialty “Red Yingmei”. This variety contains more amino acids than the South Gao Mei, so it has a richer taste. After 2 years of cooked plum wine, it also has a strong plum aroma and clear taste. This wine will be provided in the first -class North American and European routes.

“Long Live” Kaga wine, picture source: Wanzhang 楽 Web Shop

The plum wine brand “MUME” is matched with the bright red Loussi plums in Nan Gaomei and the flesh. The taste is fresh and sweet, and from visual to taste is a gorgeous enjoyment.

Mume Pink, Picture Source: PR TIMES

The maturity of plums also affects the taste of wine. If the most commonly used is the low -mature green plum, the plum wine made in this state is refreshing and the sour taste is stronger; the plum wine made by some yellow plums with slightly mature colors is more rounded, the aroma becomes thicker, the sour taste will also be Weaken; mature plum epidermal color becomes red, which is considered to make top -grade delicious mellow plum wines; and overcurable plums can make delicious plum wines that do not lose advanced wine, but quality control is extremely difficult.

Therefore, in the description of plum wine products, you can often see the description of the maturity of plums. Consumers can choose plum wines made of plums of different maturity according to their own taste preferences. pleasure.

time difference

For homemade plum wine, the time for soaking wine is about 3 months, and long, one year and a half or even longer, from refreshing to mellow, time, will give plum wine different flavors.

Therefore, mature time can also become a selling point for differentiated plum wine.

For example, “The Choya Single Year” of Choya plum wine is a plum wine made of plum wines that have been mixed with a variety of mature time for more than 1 year but less than 2 years. Gorgeous aroma and strong sour taste.

The “The Choya Aged 3Years” is a plum wine made of more than three years to more than 3 years to 5 years. Whether drinking alone or comparing the two different kinds of wines, it is not interesting.

ChOYA’s two plum wine, picture source: nomoo

Similar to wine, grapes growing in different years will affect the taste of wine. The plum wine brand Umeshu the Amber has the concept of “Plum Wine”. The unique personality brings Meizi in different years.

At the same time, the plum pattern and amber wine that represents Jizhou culture on the bottle also adds beauty, and it is suitable for self -use gifts. This wine has also won many awards at home and abroad at home and abroad.

Different wine difference

The taste of basic wine on plum wine also has a great impact. In addition to traditional shochu and sake, bailan, vodka, whiskey, agave and other foreign wines can also be used to make plum wine. It is also feasible to mixing the foundation wine. For plum wine enthusiasts, the variant flavor created by different wines is also one of the fun.

For example, Mingli wine’s “Benmeme wine hundred -year plum wine”, uses Bai Kaga with white orchid and honey, the sour taste of green plums, the fruity aroma of Bailan, and the sweet aroma of honey to produce a rich flavor. The Manchu Magic Wine Conference has won the best of the excellent plum wine.

Picture source: Mingli Wine official website

Sugar difference

When making plum wine, the sugar that is stacked with the layers of plums is also one of the keys to affect the flavor of the plum wine. Traditional plum wine is mostly used with rock sugar, and the slowly melting rock sugar is conducive to the flavor of the plum, which also makes the surface of the plums difficult to wrinkle.

However, although rock sugar is the most secure choice, if the method is proper, black sugar, honey, beet sugar, etc. can also be used to make plum wine.

For example, the winery at Ishigaki, Okinawa at the southern end of Japan, “please make blessing wine”, and adds the traditional specialty clear wine and Okinawa’s specialty brown sugar to the Nanda Meimei to make the plum wine “please ask the plum wine”.

High alcoholic, impacting wine and the unique sweetness of brown sugar, with the smooth sour taste and aroma of the big south of the south, create a beautiful plum wine with Okinawa. This plum wine also achieved the fifth place in the 2010 Tiantian God Plum Wine Conference.

Image source: Please make blessing wine to make Yahoo! ショ ッ プ

The aroma is rich, sour, and the heat is the heat … There is always a green plum drink for you

Even if you don’t have the habit of drinking, you can still enjoy plum drinks with different styles.

For example, in the traditional preservation method, there is a habit of making plums that do not add alcohol, and now you can also buy bottled plums on the market, or concentrated plum juice products that need to be diluted Primitive and original rich fruity aroma.

San Deeli’s alcoholic plum wine, picture source: Sanchali official website

At the same time, plums have a unique refreshing sour taste, and the rich citric acid is also considered to have the effect of recovering fatigue, so it is very suitable for fruit raw materials for summer beverages.

For example, Ito Garden has launched a “Japanese fruit 実 実 み み” for the summer heat prevention. Ito’s “Japanese Fruit” series of products aims to spread the unique sense of seasonal seasoning in Japan through the flavor of seasonal fruits. Therefore, this summer summer heat -proof product chooses the representative Meizi variety of Wakayama Prefecture to add southern high plum juice. Therefore Even if you do not add flavor, you can taste the deliciousness and fresh sour taste of plums.

Picture source: ト :

Image source: pr times

Image source: pr times

At the same time, as a summer heatstroke product, this drink adds sodium (50 mg/100g) and citric acid that is conducive to heatstroke prevention, which is convenient for consumers to easily supplement the body’s needs.

In addition, this product uses “frozen packaging” that is suitable for refrigerated, freezing, and room temperature, which can adapt to a variety of drinking scenarios in summer.

Picture source: Amazon

Asahi ’s classic carbonated beverage brand“ Sanji Ya ”also cooperated with Wakayama Prefecture to start the sale of Meizi’ s ““ Sanya Ya ”plum.

This product adds plums with a softened southern high plum flesh, so it has a strong fragrance of plum flesh. At the same time, it contains 1000 mg of citric acid to help restore the spirit.

The mellow aroma and carbonic acid of Nan Gaomei are refreshing and sour, and with citric acid, it is very suitable for inspiring spirit and converting mood. This product has been well received by many customers since its release in 2013.

Photo source: Asahi Beverage Official Website

03

Dinner OR snacks?

How many ways to eat a plum?

Both inside and outside, “fashionable” plums that advance with the times

As mentioned earlier, 69%of Japan’s green plums in 2018 were used to produce dried plums and pickled plums. As a traditional food in Japan, Mei Qian is the product with the most raw materials for green plums. Under the inheritance of generations after generation, the taste of sour and salty Mei Qian has become one of the most familiar flavors in everyone’s daily diet.

However, with the development of the times, Megan has also created a new experience through packaging design, product concept and new taste development.

For example, BamboOcut’s “Ge Lei Domo Gan” and “ウメボシカ ル タ” based on the call of the customer will be filled in the packaging of the 12 plums from Japan in the form of a capsule form. Consumer needs provide an interesting “selection experience”.

Image source: Kitada Design

In terms of taste, these 12 dried plums have different acidity and salts respectively. In addition to the traditional salty acid flavor, there are unique flavors such as honey sweet plums, dried kimchi dried plums, citrus dried plums, and smoked plums. You can also buy a combination of multiple flavors.

In the packaging, this product is inspired by the cards and gameplay of traditional Japanese game songs. It is printed on the surface of the lid with a taste name first word for consumers to choose. The back of the lid is printed with interesting illustrations. Through such a design, consumers choose happily, open happiness, and eat happily. Whether it is self -use, sharing with family members, or gifts is very suitable.

With the new experience of seasoning, plum fans cannot miss the plum flavor seasonings

Mengan has been used for meals for a long time. This kind of local classic flavor has been modernized by modernized interpretation and has also been used in Western condiments.

Ruqi Bibi’s classic product -the pursuit of healthy and delicious oil -free sauce series launched a plum flavor. Use plum meat with sour plum vinegar and providing prefabricated catfish broth to form a composite flavor. Since its release in 2004, it has been released in 2004. With the full plum taste and the flesh of plum meat, it has been well received, and has become the main product of Chobe’s “Blue Cover Series”, which has received the support of people with high health awareness.

Image source: pr times

From traditional ingredients to classic flavors, plums become snack flavors Classic inspiration

As a classic and stylish flavor, plums are not only used for dining scenarios, but also used in snacks and foods.

For example, one of the most popular classic flavors introduced by Japanese snacks introduced by Foodaily is the flavor of Meizi Purple Subu.

Puffle chips, shrimp strips and other puffed foods are often used in this taste. For example, Kali will launch new products of plum flavors to people with plums during the period when the plum blossoms are open (January to February) every year. This year, I chose three popular products in one breath, and launched three new products: plum -flavored hard potato chips, finished cooked Jizhou Meiwei shrimp strip, and honey Nan Gaomi -flavored vegetable strip.

In addition to salty snacks, plums are also used in sugar. For example, Kanro’s Pure series sandwiches have launched the taste of plums. The rich fruit aroma complement the acid powder of the surface of the fudge, and the color is very cute. Packaging is a pattern of amulets. At the same time, the conventional heart -shaped fudge is mixed with plum -shaped fudge. It will be very lucky if you can eat it.

Picture source: ピュレグミ Formula ア : ン ト

In addition, Qingmei is also used in desserts, jelly and other categories.

04

As a country of origin, as a country,

What is the chance of Meizi in the Chinese market?

Chinese plums are native to the south and have a long history of planting. It is widely distributed in Guangdong, Yunnan, Fujian, Sichuan, Zhejiang, Jiangsu, and Taiwan. Important ingredients.

The distribution of different varieties of plums in China, picture source: Xiaohongshu Meijiu Food Lue

However, from the perspective of domestic products based on plums, the application of plums in many packaging products or catering often has strong regional characteristics. At present, products with higher awareness nationwide are still black plums, plum plums, plum plums. Wait for traditional green plum products. At the same time, Xiaobian learned from a plum liquor enthusiast that many domestic ingredients were exported to Japan and other countries.

Whether it is product innovation or the construction of the industrial chain of origin, the Qingmei industry needs to be upgraded urgently.

However, from the perspective of domestic brand movements in recent years, Qingmei seems to be re -attracting the attention of the food industry.

In addition to the attempts in the new tea drinking at the beginning of the article, the “National Drink Revival”, which is promoted by the emerging tea brand, has recently launched non -heritage white tea plum wines that integrate ancient tea and winemaking skills, as well as immersive national style cultural events. “Meijian Night Banquet”.

Picture source: Weibo@青 : 梅 图片 图片

As a traditional green plum snack brand, the slippery plum launched products such as plum frozen, crispy green plums, and launched a whole two new products of the tea with a whole slippery plum crispy green plum with the name of Xixiao Tea. The “66 China Qingmei Festival” was held during the mango period to create a festival IP. This year, it cooperated with China’s national geographical geographical cross -border.

And Xiaohongshu also launched#to brew a pot of green plum wine#this year, encouraging users to share how to make plum wine, plum wine style, and how to use plum wine and plums for desserts. 10.68 million views.

Picture source: Xiaohongshu Eat Potato

It can be seen that Qingmei has signs of attention from both the industry and consumer end, and in China, the value of the ingredients that coexist in this culture and flavor has not been fully developed. Sex, will Qingmei be the next treasure ingredient to be exploded? Welcome everyone to leave a message in the comment area!

Image source: Kitada Design

Image source: pr times

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